If you’re like most business owners, you want your website to show up as the top result on Google. But what exactly are you doing to make that happen? In this blog post, we’ll break down Google’s three core web vitals and teach you how to optimize each one for better search engine ranking. So whether you’re just starting out or you’ve been doing SEO for years, this guide is for you! Hang on tight – it’s about to get a little bit technical. But trust us, the payoff is worth it!

What are the Core Web Vitals?

Core Web Vitals are a group of metrics that Google uses to evaluate the quality of user experience on web pages. Core Web Vitals: Core Web vitals refer to three major aspects of a webpage – loading (Largest Contentful Paint), interactivity (First Input Delay) and visual stability (Cumulative Layout Shift). Cumulative layout shift can be measured by calculating the amount of space it takes up in pixels. The larger the number, the lower your score will be for this metric.

Which Core Web Vitals are most important?

If you want to improve user experience, focus on optimizing the Core Web Vital with the most impactful score (green boxes) first. Core web vitals scores range from 0-100 and are based on real-world data collected by Google Chrome users across millions of websites around the world. The larger number indicates better performance for this metric and overall user experience will likely suffer if anyone core vital fails its target threshold level. Google recommends focusing on “time to interact” as it is one of three Core Web Vital metrics that can have an impact on SEO rankings

Core Web Vitals are a group of metrics that Google uses to evaluate the quality of user experience on web pages

How to Measure Core Web Vitals?

Go to https://developers.google.com/speed/pagespeed/insights/ and enter the URL of a page you want to test. Once the report loads, scroll down to the Core Web Vitals section.

Largest Contentful Paint (LCP) – This is how long it takes for the most important content on your web page to show up. You want this number to be as low as possible.

First Input Delay (FID) – This measures how long it takes for a user’s input to produce action on the page. You want this number to be as low as possible.

Cumulative Layout Shift (CLS) – The larger the number, the worse your score will be for this metric. A high cumulative layout shift means that elements on your webpage are shifting around, which can be distracting and cause a poor user experience.

Does Core Web Vitals affect ranking?

Yes, Core Web Vitals do affect ranking. This is why it’s important to focus on optimizing the Core Web Vital with the most impactful score first. Google has said that “time to interact” is one of three Core Web Vital metrics that can have an impact on SEO rankings.

What should I do if my Core Web Vitals are below target?

If your Core Web Vitals are below target, there are a few things you can do to improve them:

  • Optimize images for faster loading times.
  • Minimize script and style tags.
  • Use asynchronous scripts whenever possible.
  • Reduce redirects.

How do I fix Core Web Vitals errors?

The Core Web Vitals report in Google Search Console has a list of errors and warnings. You can fix Core Web Vitals errors by following the suggestions in these reports.

How to optimize Largest Contentful Paint (LCP)

  • Optimize images for faster loading times.
  • Minimize script and style tags.
  • Use asynchronous scripts whenever possible.

How to optimize First Input Delay (FID)

  • Use a content delivery network (CDN) to serve your static files.
  • Load JavaScript files asynchronously.
  • Put scripts at the bottom of the page.

How to optimize Cumulative Layout Shift (CLS)

  • Reduce layout shifts caused by dynamically injected content.
  • Prevent images from being used as ads or banners that appear above your content on the page.
  • Ensure that any text or image content is visible before it’s loaded.

In Summery

If you want to rank higher in search engines, it’s important that your site has a good Google CWV Score. The faster your page loads, the better chance of ranking on top for relevant keywords and phrases.

Published On: June 24th, 2020 / Categories: Digital Marketing, Marketing Strategy /

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