Google’s use of E-A-T (expertise, authoritativeness, and trust) for Search engine ranking has been a hot topic among SEO experts lately. Some say that it is a major factor in Google’s algorithm, while others claim that it is not as important as other factors. In this blog post, we will explore the opinions of some leading SEO experts on the matter. Stay tuned for insights from some of the top minds in the industry!

What is E-A-T?

E-A-T stands for expertise, authoritativeness, and trust. It is defined by Google as “a concept from the Google Quality rater guidelines that outlines how raters should evaluate a website’s reputation based on its content.” E-A-T was introduced into the SEO community in 2013 when Matt Cutts (then head of Google’s webspam team) gave a talk on the topic.

Does E-A-T Play a Role in Search Rankings?

Many experts believe that E-A-T is one of the factors that Google uses to determine a website’s ranking. Rand Fishkin, the founder of Moz and, has said that E-A-T is “absolutely one of the three most important signals that Google looks at when ranking a page.” John Mueller, a webmaster trends analyst at Google, has also said that E-A-T is “one signal among many” that Google considers when ranking websites.

However, not everyone agrees that E-A-T is a rank factor. Jennifer Slegg, the E-A-T expert at The SEM Post and a contributor to Search Engine Land, believes that E-A-T is not a ranking factor. She said on Twitter: “Absolutely NOT.”

Does E-A-T Play a Role in Manual Actions?

As of now, it’s unclear if E-A-T is a ranking factor. But E-A-T does play an important role in manual actions taken by Google, according to Barry Schwartz. He said on Twitter: “EAT has nothing to do with rankings but it definitely impacts the quality rater guidelines.”

What Are EAT’s Implications for SEO?

EAT’s implications for SEO are still unclear. It’s possible that E-A-T will become more important as time goes on, but only time will tell if this happens or not. Until then, all we can do is speculate about what the future holds! For now though, you should focus your efforts on creating high-quality content and building up backlinks from reputable sources because those things have always been and will continue to be important for SEO.

Google’s use of EAT (expertise, authoritativeness, and trust) for Search engine ranking is still a hot topic among SEO experts.

How to Improve Your E-A-T?

There is no one-size-fits-all answer to this question. Every website is different, and each will need to take a different approach in order to improve its E-A-T. However, there are some general tips that you can follow:

– Make sure your website’s content is high quality and authoritative.

– Get positive reviews from customers and clients.

– Build backlinks from reputable websites.

– Use social media to build up your online presence.


Google’s use of EAT (expertise, authoritativeness, and trust) for Search engine ranking is still a hot topic among SEO experts. While there is no definitive answer as to whether or not EAT plays a role in Google’s ranking algorithm, EAT does seem to have an impact on manual actions taken by Google.

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Published On: February 4th, 2022 / Categories: Digital Marketing, Marketing Strategy /

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